Fix Health. Build Fitness. Optimise Wellness.

You don't need more willpower, you need a better system.

I'm a Dubai-based, science-driven fitness coach with 15+ years of experience in health, strength training and performance coaching. I specialise in helping busy professionals fix their health, build real fitness and make it last, through evidence-based training and sustainable lifestyle systems, not quick fixes.

"I work with professionals who don't have time to fail. So we don't."

What started in 2010 inside Bangalore's IT corridors became a complete career pivot in 2012. By 2013 I was a personal trainer at Goldman Sachs's corporate gym. By 2017 I'd won two National MMA Championships and a National Jiu-Jitsu title. Since 2018 I've coached entrepreneurs, executives and professionals across Dubai. The body doesn't care about your calendar, it responds to systems.

18 years. Two national championships. One country move. 68kg to 102kg.

2006

Plus 1 student. "Skeleton Tower." 68kg.

2007

Degree first year. Strength training begins.

2008

Degree second year. First real physique.

2009

Final year of degree. 11kg of muscle in 3 years.

2010

First IT job in Bangalore.

2011

Year 2 at the IT company. Training never stopped.

2012

Switched career to fitness. The leap.

2013

Personal trainer at Goldman Sachs's corporate gym.

2014

Promoted to Club Manager & Head PT.

2015

Began training for MMA & Jiu-Jitsu.

2016 🏆

Won First National MMA Championship.

2017 🏆

Won Jiu-Jitsu National Championship.

2017 🏆

Second National MMA Championship.

2018 🇦🇪

Moved to Dubai. Joined as Personal Trainer.

2019

Year 2 in Dubai. Building a client base.

2020

Year 3 in Dubai. Coaching through lockdowns.

2021

Year 4 in Dubai. 94kg of lean mass.

2022

Year 5 in Dubai. Peak bulk: 102kg.

2022 🏆

UAE Jiu-Jitsu Championship.

2023

Dubai #1. Sharper, stronger, in demand.

2024

Dubai #2. 102kg of pure work.

"And we're just getting started."

My mission is simple: to empower people around the world to lead healthier, fitter and more fulfilling lives. Help busy professionals restore their health, build strong resilient bodies, and achieve long-term wellness, through science-based coaching and sustainable lifestyle systems.

Fix Health. Build Fitness. Optimise Wellness.

To make every human thrive in health and wellness - a globally trusted platform for science-based fitness coaching, redefining modern coaching through evidence-based training, injury-safe programming and sustainable lifestyle systems.

500+ clients transformed since 2018. A few of the documented results.

48kg → 60kg

Muscle gain, +12kg lean muscle

54kg → 68kg

Muscle gain, +14kg lean muscle

50kg → 65kg

Muscle gain, +15kg lean muscle

47kg → 60kg

Muscle gain, +13kg lean muscle

48kg → 60kg

Muscle gain, +12kg lean muscle

39kg → 56kg

Muscle gain, +17kg lean muscle

100kg → 70kg

Fat loss, age 35, -30kg

115kg → 89kg

Fat loss, age 25, -26kg

78kg → 65kg

Fat loss, age 60, -13kg

96kg → 76kg

Fat loss, age 33, -20kg

80kg → 50kg

Fat loss, age 32, -30kg

84kg → 70kg

Fat loss, age 37, -14kg

92kg → 76kg

Fat loss, -16kg

84kg → 74kg

Fat loss, -10kg

73kg → 60kg

Fat loss, -13kg

Real clients, real numbers. Every story below is documented and verified. Tap to play.

Alex's 6-month transformation · Busy professional, 14kg down
Alex (37) started "skinny fat", not overweight, not fit, low muscle and low energy. With nutrition tracking, 1:1 personal training and basic compound lifts, he dropped 14kg and built real lean muscle in 6 months.

Asha's online transformation · Online client, 13kg down
Asha (33), a nurse with a demanding schedule, transformed her body entirely through online coaching. Small progressive improvements to nutrition, home strength training and daily cardio took her from 73kg to 60kg, without ever stepping into a gym.

Nizam made the decision · Busy professional, 20kg down
Nizam (33) thought he was too busy for fitness. Instead of waiting for the "right time", he started with simple cardio, light bodyweight training and a realistic nutrition plan. In 3 to 4 months, 20kg was gone, along with the low energy.

Sajani's year-long comeback · Online client, age 60+, 13kg down
Sajani, a housewife in her 60s, transformed her body over a full year, through COVID lockdowns and ongoing medical conditions. She went from 78kg to 65kg. Age and circumstance aren't limits to lasting health.

In-person, online, or for an entire company, whichever format fits your life.

🏃 Gym PT - Train at your preferred gym in Dubai. Full equipment access, structured programming, real-time coaching every rep.

🏠 At-Home PT - No commute, no gym needed. Sanoob brings the workout to your home, villa or building gym.

💻 Online Coaching - Custom training and nutrition plans, daily WhatsApp check-ins, form-video reviews and weekly progress tracking, fully remote, same standard.

🏢 Corporate Wellness - On-site group fitness sessions, wellness workshops, individual assessments and quarterly health reports for teams.

Have a question, some feedback, or just want to say hello?

[email protected]
Dubai, United Arab Emirates