SANOOBFITYOUR PERSONAL FITNESS COACH
About

Muhammed Sanoob

Founder and Head Coach, SanoobFit. A personal trainer and strength coach in Dubai, coaching professionally since 2012. Two time National MMA Champion and National Jiu-Jitsu Champion. I was a corporate personal fitness trainer at Goldman Sachs, so the people I coach now are the people I was already training then: executives and professionals with demanding jobs and no time to waste. I train them in person across Dubai and online worldwide, for fat loss, strength and body recomposition.

Since 2012Coaching professionally
500+Transformations
2xNational MMA Champion
5 starClient rating

Competition record

Dates and titles, so any of it can be checked.

Qualifications

Named bodies, so you can check them rather than take my word for it.

Specialist training in: corrective exercise, functional movement screening, diabetes and exercise, metabolic syndrome, Olympic lifting, yoga instruction, Ayurvedic massage therapy, functional aging, brain gut microbes, clinical nutritional science, the psychology of nutrition, metabolic training, extreme interval training, and rehabilitation for the back, knee and shoulder.

Corporate coaching

I was a corporate personal fitness trainer at Goldman Sachs, coaching the bank's own staff in its corporate gym.

That matters more than it sounds. The people I coach today are the people I was already coaching then: executives and professionals with long hours, travel, high stress and very little spare time. I am not adapting a bodybuilder's programme to fit a working week. I learned this job inside one.

My story

I did not start as an athlete. In 2006 I was the skinny one, a student people called Skeleton Tower, at 68 kilos. I began strength training during my degree in 2007 and put on eleven kilos of muscle in three years.

In 2010 I took my first IT job in Bangalore. The training never stopped, and by 2012 it was clear which one was the career. I switched.

By 2013 I was a personal trainer at the Goldman Sachs corporate gym, and in 2014 I was promoted to Club Manager and Head PT. In 2015 I began training for MMA and Jiu-Jitsu. Over the next two years I won my first National MMA Championship, a National Jiu-Jitsu title, and then my second National MMA Championship.

In 2018 I moved to Dubai. I built a client base, coached through the lockdowns, kept competing, and took the UAE Jiu-Jitsu Championship in 2022. I went from 68 kilos to 102.

Since then I have coached entrepreneurs, executives and professionals across Dubai, and clients online worldwide.

The body does not care about your calendar. It responds to systems.

The journey

Skinny days to champion ways. 68 kilos to 102, two national championships, one country move.

  1. 2006Plus 1 student. "Skeleton Tower." 68kg.
  2. 2007Degree first year. Strength training begins.
  3. 2008Degree second year. First real physique.
  4. 2009Final year of degree. 11kg of muscle in 3 years.
  5. 2010First IT job in Bangalore.
  6. 2011Year 2 at the IT company. Training never stopped.
  7. 2012Switched career to fitness. The leap.
  8. 2013Personal trainer at Goldman Sachs's corporate gym.
  9. 2014Promoted to Club Manager and Head PT.
  10. 2015Began training for MMA and Jiu-Jitsu.
  11. 2016Won first National MMA Championship.
  12. 2017Won Jiu-Jitsu National Championship.
  13. 2017Second National MMA Championship.
  14. 2018Moved to Dubai. Joined as Personal Trainer.
  15. 2019Year 2 in Dubai. Building a client base.
  16. 2020Year 3 in Dubai. Coaching through lockdowns.
  17. 2021Year 4 in Dubai. 94kg of lean mass.
  18. 2022Year 5 in Dubai. Peak bulk: 102kg.
  19. 2022UAE Jiu-Jitsu Championship.
  20. 2023Dubai. Sharper, stronger, in demand.
  21. 2024Dubai. 102kg of pure work.
And we are just getting started.

How I coach

Fix health. Build fitness. Optimise wellness. Three stages, in that order, because training somebody whose health has not been addressed is how people get hurt and give up.

Gym PT

Train at your preferred gym in Dubai. Full equipment access, structured programming, real-time coaching every rep.

At-Home PT

No commute, no gym needed. The workout comes to your home, villa or building gym.

Online coaching

Custom training and nutrition plans, daily WhatsApp check-ins, form-video reviews and weekly progress tracking. Fully remote, same standard.

Corporate wellness

On-site group sessions, wellness workshops, individual assessments and quarterly health reports for teams.

Mission and vision

Restore. Rebuild. Sustain. My mission is to help busy professionals restore their health, build strong resilient bodies and achieve long-term wellness, through science-based coaching and sustainable lifestyle systems rather than quick fixes.

The vision is a globally trusted platform for science-based fitness coaching: evidence-based training, injury-safe programming and lifestyle systems people can actually keep.

Get in touch

Have a question, or want to talk about coaching? The first consultation is free.

[email protected]
+971 56 138 1575
Dubai, United Arab Emirates
Book a free consultation